The Entrepreneurial Journey of Don Ressler

Mr. Don Ressler is the brilliant mind behind some successful start-ups which have generated billions in revenue for their parent companies. He is the present Chief Executive Officer and co-founder of Intelligent Beauty, an e-commerce brand building platform. Nevertheless, Ressler’s success story begins with his first business venture, FitnessHeaven.com, which he co-founded with his wife. Being a fitness enthusiast, Don Ressler did not need any more motivation to tart his very first company. This made him a very valuable asset for Intermix Media, whereby he was responsible for spearheading core ventures that raised shareholder value. While at Intermix Media, he was the brains behind the acclaimed skincare brand, Hydroderm, and Alena Media.

Don Ressler had proved to be a valuable asset for Intermix Media since, before joining the company, he had been able to generate more than $1 billion in sales and over $100 million in capital for various internet companies he had worked with. While working for the company, he was also fortunate to meet an equally brilliant ally, Adam Goldberg, who was the Chief Operating Officer of Intermix Media at the time. In 2005, Intermix Media was acquired by News Corp and both Don Ressler and Adam Goldenberg, feeling disappointed by these turn of events, decided to team up and search for their fortunes elsewhere.

Together with the aid of a team of professionals from their previous place of employment, both Don and Adam held a brainstorming session that yielded an e-commerce brand building platform named Intelligent Media. The company, which was designed to execute autonomously, had its first venture under it, DERMSTORE, an online marketplace where customers can buy cosmetics and skin care products. In 2012, Don Ressler and Adam launched their second venture under Intelligent Media, SENSA, an online weight loss platform. Although Intelligent Beauty fails to release its financial reports to the public both SENSA and DERMSTORE are said to highly profitable.

After establishing themselves as market leaders in the e-commerce brand building industry, both Don and Adam decided to come with a new kind of personalized shopping experience that would merge cutting-edge fashion with social interaction on Zimbio. With all this in mind, the duo came up with the fun and highly engaging platform which they named JustFab. The company was designed as a monthly online subscription for a selection of clothes, shoes, handbags and accessories that are tailored to meet the needs of every client.

JustFab has received worldwide recognition, currently having more than 13 million subscribers from all over the world. The company has also teamed up with a famous actress, Kate Hudson, who is the face of JustFab’s activewear site, Fabletics.