Shea butter is a product similar to its better-known cousin cocoa butter. Cocoa butter is used as a stand alone product in the United States of America as a skin product, which was originally advertised as a way of reducing disfiguring stretch marks for women after giving birth. In the U.S. advertised claims must have research establishing the claims and as such cocoa butter stopped the advertised claims and relied on the initial impact the advertising had to continue the success of the product. Cocoa butter remains a popular product, but now Shea Butter wants to make the case for its skin regenerating benefits.
One proponent of Shea Butter and the founder of the company is a Harvard Business school grad, Naa-Sakle Akuete, who has a smile that would brighten the darkest of rooms. She has developed a shea butter product under the label name of EuGenia Shea and has begun to implement its introduction into world markets. The packaging, the claims, and the business model seem well conceived and whether the product will succeed will be dependent on the reviews of the users of this product.
The civilized world has been returning to salves and remedies from the past. Herb remedies are being used by multitudes and herb teas claiming health benefits are used by almost everyone. Modern medicine, as practiced by the members of the AMA, has taken a backseat to the more holistic health practices of chiropractic, massage therapy, homeopathy, and acupuncture. Even the Church of Scientology advocates for a drug-free regime for its members.
One of the added benefits of the company, EuGenia Shea, is their enlightened approach to the 700 suppliers of the product. The company takes an interest in their worker’s lives and wellbeing and attempts to help them and their families to live a productive, informed, healthy life.