Billboard.com recently named Roc Nation’s Desiree Perez one of 2017 most influential women in the music industry. While the name may not ring a bell, rest-assured that her recognition is not an overnight phenomenon. For well over 20 years, Perez has been known in New York City as one of the most successful nightclub managers in the city. She is known for her fierce negotiation style and business acumen. If there is ever any doubt whether she belongs at the negotiation table, it doesn’t take long for Desiree to make her mark. She will undoubtedly continue to rise to prominence in the music industry for years to come.
Desiree Perez started off by managing and helping launch a number of nightclubs and entertainment venues in New York City. She has been a close friend and confidant of hip-hop mogul Jay-Z, and he placed his faith in her by naming her the Chief Operating Officer of Roc Nation in 2009. Since then, Perez has help lead Roc Nation to year-over-year growth, making it one of the industry’s most powerful conglomerates. She has made a name or herself by negotiating a number of deal for Roc Nation, known in the industry as someone who finds a way to get what she wants. It is this tenacity that has made her a mover and shaker in an industry that is typically dominated by men. She will surely continue to be one of the most successful and well-known music executives as Roc Nation continues to grow.
About Desire: Facebook.com/public/Desiree-Perez