Jose Auriemo Neto leads diversification of JHSF business

JHSF Participacoes is one of the most prominent real estate development firms in the country of Brazil. Over the course of its nearly 50-year history, the company has only had two CEOs. One was the founder, Fabio Auriemo. The other, was his son, Jose Auriemo Neto.

Since the year 2000, Jose Auriemo Neto has been at the helm of the company. His leadership has proven that he has what it takes to lead a major corporation and continue to stay competitive in one of the most fought-over real estate development markets in Latin America.

Auriemo Neto immediately saw the potential in the parking industry. He formed the group Parkbem in order to take advantage of the rapidly growing number of Brazilians that were driving cars and commuting to work every day. All of these people, recognized Auriemo Neto, needed a place to park their vehicles in Brazilian cities, which were often times not even remotely optimized for parking convenience.

That bet proved to be a good one. Today, Parkbem has been spun off into its own firm, netting hundreds of millions of dollars for the company.

Another area in which Auriemo Neto has been aggressive in expanding has been into the luxury hotel business. In a recent transaction, JHSF Participacoes bought the entire Fasano hotel chain for $18 million. This includes properties as far-flung as Miami and Rio De Janeiro. The Fasano hotel chain has some of the top luxury hotels in the country of Brazil. And the investment is now bringing in a great deal of brand recognition as well as serious revenues for JHSF Participacoes.

Auriemo Neto has also been able to branch out into luxury shopping facilities. In one instance, a 180-store development that was exclusively created by JHSF Participacoes has partnered with a number of high-end retailers, including Luis Vuitton, Reebok Academy and Cinemark theaters. Auriemo Neto has also directed his company to develop a large number of luxury mega malls at other locations throughout the country of Brazil. This is quickly proving to be one of the more profitable business lines for the company.