Digging Into the Krishen Iyer Investments in Analytics and Underwriting

Krishen Iyer is mostly known for his investments in medical insurance. The San Diego State Public Administration Major graduate even started his own underwriting company. My Premium Insurance Company which he started in 2009 had the honor of being listed amongst the Inc. 5000. However, this hasn’t stopped the serial investor into venturing into unchartered territories — his interest range from; real estate, insurance and offering solutions to companies. The other company he founded Managed Benefits formerly Quick Link Marketing displays his business acumen. It is worthy of note that starting a corporation and sees it flourish is a luxury few can afford never mind different sectors. What makes it more intriguing is his academic background in public administration, handling insurance or business solutions indicates a versatile, well-read and calculating individual as shown in the his profile here.

For a person with a background of urban planning, the logical choice of investment would have been in real estate or infrastructure. Krishen Iyer debunks the myth surrounding the nexus of specializing in a field and subsequently investing in that area. The fact that he has managed to steer his companies to profitability, shearing off-market share from traditionally established companies displays a business genius. More intriguing is the venture into offering specialized marketing services. In a world where everyone is bombarded with adverts from online platforms, apps, mainstream media, billboards, it actually would appear to defeat logic to start a company that would offer what’s already there.

The logic, however, is certain products or businesses require specific tailor-made marketing to increase their customer base. Cases in point, technical products that may not enjoy the universal understanding of use or modus operandi have difficulties penetrating the market. Certain companies would equally not equally the financial muscles of their competitors nor have a delivering marketing department. Krishen Management Benefits  offers these solutions. What makes Krishen Iyer firm so efficient is their use of analytics, to predict trends. They operate on using leads to get potential clients for companies. This approach is revolutionary and has high success rates as opposed to the traditional marketing techniques. This is discussed further in the article found here https://chronicleweek.com/2018/09/krishen-iyer-top-marketing-tips/.