Think of an ordinary ID card. When you look at an individual’s ID card, you can immediately see details about them. Online reputation functions as the online ID card for people and businesses. It is, therefore, important to manage that first impression that people find when they search for your business online.
According to an article on businesssavannah.com, companies and individuals that do not manage their online reputations cannot succeed. Online testimonials are important, as 90% of consumers base their purchasing decisions on recommendations from other people. Businesses are continually reviewed online, and as a result, have no control over the messages being passed concerning them.
How can a business manage its online reputation?
- Post bold statements about the business.
The content published on the website, and other social sites should be detailed and relevant. The content should also be striking and confident. The customer needs to feel reassured and confident in their decision to trust this business with their hard-earned money.
- Make monitoring social media mentions a priority.
Social media is an excellent marketing tool. It can, however, work against the business especially when negative reviews are posted. Note that most customers visit social media review sites when planning to purchase a product.
- Build personal relationships with clients.
Communicating directly with clients makes them feel that the business is genuinely interested in their needs. This can lead to an increase in positive reviews.
- Deal with online wounds quickly.
If a business receives a negative review, it is important to deal with it before it festers and escalates. Using Reputation.com review sites to sort out any issues that have been raised is very effective.
- Have a solid online reputation management strategy.
The business needs to come up with a plan to deal with all the aspects relating to its online presence. Generating of positive content to post on the company website and blog helps to suppress negative content.
Most businesses need to realize the importance of having a good online reputation. Online reputation management draws people’s attention away from the negative, attracts them to the positive, and leads to increased sales. A business should never ignore what people are saying about it online.