Bold, Brilliant, and Beautiful

The corporate world has a nasty habit of telling consumers what they should buy. Which sweater will flatter them. Which shade of nude lipstick will match them the best. However, women all over the world are quickly realizing that they do not want to be subdued and natural-looking. They want to shout out who they are inside. They do not want to fit in, they want to stand out.

Hearing these cries for self expression and cosmetic freedom, Doe Deere built herself a company that would provide the international community a chance to show who they are in the outward appearance. Lime Crime, a vegan and cruelty free line of cosmetics, offers the products that can transform a boring beige to a blazing blue. From bright oranges to vibrant purples, Lime Crime can help women demonstrate their loud and courageous selves inside.

Doe Deere was born in Russia and moved to New York City following her first dream of being a musician. Once there, she found her husband, who also shares her love for expression and creativity. Once in New York City, she found a new passion for art and self expression through fashion, and soon pursued a degree in fashion design at the Fashion Institute of Technology. She used this knowledge, plus natural entrepreneurial savvy, to single handedly start Lime Crime, and a make-up revolution was born. She has worked hard to meet the needs of her costumers and listen to what they want. Her company boasts that ‘If we aren’t obsessed with it, we just won’t make it!” This assurance allows for the company to stay personal and passionate about their products, and not turn into a money driven corporation.

Doe believes that self expression should be something that everyone does. Whether they feel like pink hair, purple eye lashes, or even blue lips suits them, everyone should at least have the chance to express who they are. Her company hopes to inspire women everywhere that they should not be ashamed to be who they are at heart, and hopes to provide an outlet of self expression that inspires creativity and beauty, however one wants to define that. Doe encourages all women to pursue their passion and express themselves. This is the heart of Lime Crime. Doe insists that anyone with a dream should follow it, because with hard work and heart, it can be accomplished.

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The Entrepreneurial Journey of Don Ressler

Mr. Don Ressler is the brilliant mind behind some successful start-ups which have generated billions in revenue for their parent companies. He is the present Chief Executive Officer and co-founder of Intelligent Beauty, an e-commerce brand building platform. Nevertheless, Ressler’s success story begins with his first business venture,, which he co-founded with his wife. Being a fitness enthusiast, Don Ressler did not need any more motivation to tart his very first company. This made him a very valuable asset for Intermix Media, whereby he was responsible for spearheading core ventures that raised shareholder value. While at Intermix Media, he was the brains behind the acclaimed skincare brand, Hydroderm, and Alena Media.

Don Ressler had proved to be a valuable asset for Intermix Media since, before joining the company, he had been able to generate more than $1 billion in sales and over $100 million in capital for various internet companies he had worked with. While working for the company, he was also fortunate to meet an equally brilliant ally, Adam Goldberg, who was the Chief Operating Officer of Intermix Media at the time. In 2005, Intermix Media was acquired by News Corp and both Don Ressler and Adam Goldenberg, feeling disappointed by these turn of events, decided to team up and search for their fortunes elsewhere.

Together with the aid of a team of professionals from their previous place of employment, both Don and Adam held a brainstorming session that yielded an e-commerce brand building platform named Intelligent Media. The company, which was designed to execute autonomously, had its first venture under it, DERMSTORE, an online marketplace where customers can buy cosmetics and skin care products. In 2012, Don Ressler and Adam launched their second venture under Intelligent Media, SENSA, an online weight loss platform. Although Intelligent Beauty fails to release its financial reports to the public both SENSA and DERMSTORE are said to highly profitable.

After establishing themselves as market leaders in the e-commerce brand building industry, both Don and Adam decided to come with a new kind of personalized shopping experience that would merge cutting-edge fashion with social interaction on Zimbio. With all this in mind, the duo came up with the fun and highly engaging platform which they named JustFab. The company was designed as a monthly online subscription for a selection of clothes, shoes, handbags and accessories that are tailored to meet the needs of every client.

JustFab has received worldwide recognition, currently having more than 13 million subscribers from all over the world. The company has also teamed up with a famous actress, Kate Hudson, who is the face of JustFab’s activewear site, Fabletics.