Avanca created an Indigogo campaign to recieve funding for a launch of one of their new products. Crowdfunding for the product was a massive success with numbers exceeding a whopping 2,939% of their goal!
Avanca hired NewsWatch to produce a one minute segment to promote the “Ockel Sirius B pocket PC.” The segment was then released and aired on the national NewsWatch television show and online channels as a review. Avanca raised $456,551 and achieved 2,939% of their goal in the 30 day period of the Indiegogo campaign. The success was over 29 times more money than the company had originally set in order to launch the product.
Marketing director at Avanca, Nathalie van Wijkvliet admits claimed that she believed the massive success of the campaign was largely because of the help from NewsWatch TV. “We [worked with] NewsWatch and it was one of the main reasons why the crowdfunding project was successful. Its great working with NewsWatch, we love it.” Wijkvliet also says that Avanca “highly recommend[s] working with the NewsWatch team”
Avanca hired NewsWatch to produce a one minute segment to promote the “Ockel Sirius B pocket PC.” The segment was then released and aired on the national NewsWatch television show and online channels.
NewsWatch TV is an award winning US based television program that airs on Monday mornings at 7am on the AMC Network and other independent stations. The program focuses on technology and entertainment along with consumer news,celebrity interviews, editorials, reviews, and public service announcements.