Portia Kersten’s Contribution to the Growth of Skout

The growth of Skout can largely be attributed to its Chief Financial Officer, Portia Kersten. She happens to be one of the most successful women having worked with companies in a range of industries to help raise capital and maximize growth potential. Portia Kersten is one of the people who have helped steer Skout to where it is today. She also holds an MBA from the Columbia University in the United States of America. Her humble background and the books that she has read while growing up shaped her life growing and also as a leader now. The book characters that motivated her growing up were those who had beaten insurmountable odds to achieve success. She has also received immense inspiration from Margaret Thatcher who had a similar background while growing up. Despite this, she beat the odds and went up through the ranks to become one of the greatest women in history.

Before she joined Skout, she had worked for different companies like GE. The best business lesson she got from GE was recognizing and acknowledging the best practices to inculcate in business for its growth which she has also done to improve the general wellbeing of Skout whenever faced with challenges. Despite having a demanding career, she has managed to handle her private life well by maintaining high priority things both at work and at home and this can be attested to by her husband. Being a woman who has made it in an industry largely dominated by men, she believes that in order for other women to make it in this industry, having patience and being confident is paramount. It is necessary for women to ignore naysayers and define their own lives either private life or their professional life. This is the only way that women are able to make it in the industry and compete with men. Finding the right people to encourage you to beat the odds is necessary.

She recognizes that one of the strengths of Skout is its employees. The employees working for Skout are talented and knowledgeable. Working with Andreessen Horowitz has also built her professionally. Skout employees work hard at helping grow small business enterprises. They have also faced challenges in the course of the business just like any other business in the process of finding and maintaining product and market fit. She believes that Skout will keep growing to help other people and companies.

Learn more about Skout

Talk Fusion: Marketing for the Future

They offer unmatched video technology for business and social communication and are considered years ahead of the competition with their visionary approach to video communications. Founded in 2007 by Bob Reina after he was told that he could not embed a video into an email, after partnering with a friend who had the technical skills the art of adding videos to emails was created and Talk Fusion was off and running.

In a recent article, http://hellotesla.com/arent-using-video-email-marketing/ written by Lacy Rushin and published on HT, the benefits of video usage in marketing was highlighted and Talk Fusion is easily seen as a standout among the video communication market. Statistics about increased open rates (as much as 20% increase) and increased click-through rates (of 2-3 times) make any business owner or marketing professional consider the pros to adding additional video messages into their marketing campaigns.

The Relevancy Group added to the discussion that the internet continues to grow (into the focal point of all communications) and consumers continue to have decreased attention spans- which can be combated by linking a video in an email and increasing marketing revenue by 40%. With compelling stats for introducing video marketing into communication plans, I would expect to see an uptick in videos embedded in email and an increase in the bottom line for those companies that effectively employ the communication strategy.

Help From Handy

Good help is really hard to find. In the last few years, I’ve really needed to get help. My mom is someone I love and want to help. She lives in my area and I try to do what I can for her. One of the things I try to do is make sure her house is clean. Growing up, she did a lot of spring cleaning. I know this time of year is very important to her. Unfortunately, I was just so busy this spring I did not have to time to help her.

My Time Is Valuable

My time is very valuable. I don’t have hours to spend looking for cleaning companies. This is I did some searching and found something that amazing. I do so much of my work today on the phone. I wound up using an amazing app that was recommended to me on multiple websites. This is Handy. Handy is one of the leading providers of cleaning services in the nation. They offer a great way to help locate a cleaning company in your area. I learned that only about three percent of all cleaning companies that apply to the company are accepted for the app. This was very reassuring.

Working With Them

I started to look tat Handy to see what it could do for me. I quickly found that I could use the app quickly after putting in my information. Much to my surprise and delight, I learned that I could get a list of companies ready to help me get my mom’s house prepared for spring.  Within a short time, I was quickly able to get assistance from a great cleaning company that I found right on the app. My mom’s house is just as clean as it needs to be and she’s very happy with her cleaning company.

Follow Handy on Facebook today!